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Event Marketing
Brand to Hand Marketing
Our Approach
When was the last time you made a purchasing decision because you were a certain age, race, sex, income level? Exactly.
Our campaigns focus on people - their emotions, aspirations and self- concepts - things that drive their purchasing behavior.
Generally, consumers purchase products that make them feel good, inspired, enriched and fulfilled.
They don’t purchase them based on being a 34 yr. old white female making between $50 - $74k a year. The “people factor” is a driving force in our ideation and implementation phase of building a campaign.
After all, the people are the ones purchasing your product, not their demographic.
THE CRUX!
Crux is a full service agency that can warehouse your product, supply the sampling team, design the infrastructure, source the events, and deliver all
your objectives to a targeted demographic.
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